Kanaga Ranaut has been on a roll lately. With calling out Bollywood on its age old traditions which unfortunately include nepotism and sexism, and speaking her mind unabashedly on a range of topics, there is no stopping this Queen of Bollywood.
Quite unfortunately, we do live in a society where women are expected to accept things the way they are. They are not expected to take a stand, to resist or deny what's offered to her by the patriarchy. For a number of decisions in her life, even the key ones the decision is taken for her, not by her. The worst part is that she is supposed to LIKE that. A patriarchal society has taught women to to walk a certain way, dress a particular and even how and when to talk.Girls are not expected to fight back when faced with patriarchal oppression, bigotry and abuse. Not only should women learn not to retaliate they are also told to make sure they are not a victim, because if they are, then too it's their own mistake. Women are brought up with the belief #GirlsDon'tFight.
Quite unfortunately, we do live in a society where women are expected to accept things the way they are. They are not expected to take a stand, to resist or deny what's offered to her by the patriarchy. For a number of decisions in her life, even the key ones the decision is taken for her, not by her. The worst part is that she is supposed to LIKE that. A patriarchal society has taught women to to walk a certain way, dress a particular and even how and when to talk.Girls are not expected to fight back when faced with patriarchal oppression, bigotry and abuse. Not only should women learn not to retaliate they are also told to make sure they are not a victim, because if they are, then too it's their own mistake. Women are brought up with the belief #GirlsDon'tFight.
Through the #FitToFight campaign Reebok and Kangana are sending out a message to women that they need to, and can stand against such patriarchal stereotypes.
Kangana who despite being a new face in the Hindi film industry and has made it without any Godfathers is a good ambassador for this Reebok campaign. Just like she didn't hold back any punches when she called out biggies of Bollywood on what she thinks was bullying and unfair treatment of her, she talks about how women should fight their own fight.
The ad focusing how women (and men) might come face to face with situations that put them in nerve racking situations, and how it's not okay to give up without a good fight.
